Adobe Ditching Flash for Mobile Devices

I’ve been known to ruffle a few feathers of those who have deeply entrenched their core business based on Adobe Flash technology – and my opinions around Flash driven sites has caught the attention of Livebooks among other companies catering portfolio based websites to visual content creators.

The reality is, Steve Jobs was correct in his vision, Flash truly is an outdated technology and needs to be put to bed for good.

Mobile devices are the defacto platform that users acquire all sorts of information.  Flash is clunky, power hungry and for the most part, brings any mobile device to an almost complete standstill.

Bottom line is this – Transition your content to html5 based video and ajax/javascript based photo slide shows.  Whether you like it or not, the changes are happening and you need to get your portfolio house in order.  I’m going to be doing that very thing as of today for my video based website content.

‘nuff said.

The case against using flash for multimedia content – Redux

It never ceases to amaze me that multimedia storytelling workshops typically want to use something like Soundslides to deliver a finished multimedia story.

originally posted my opinions around NOT using Flash based content as your primary delivery method, and now it appears even more so that Flash is not the best solution as a primary delivery method.

Don’t get me wrong, SoundSlides is a great tool for producing photofilms, but the reality is, iphone/ipad users are growing, and they don’t display flash based content – read why Apple chose to go down this route.  Visit Youtube or Vimeo, and your brower referrer switches to an HTML5 version of a video.

That’s not an option when using SoundSlides or any other Flash based post production delivery tool.

Deal with it

It’s critical that multimedia journalists get comfortable with using video editing applications on their laptops to put their stories together.  Mac users, either Imovie or FCPX. Windows,  Adobe and SONY both have what would be considered “Consumer” products that are more than capable of producing finished pieces that can then be output to h.264 mp4 – which is the preferred file format for inclusion into a blog or website and is cross platform.

For windows users specifically, SONY Vegas Movie Studio Platinum is probably the best application for the money for photofilm post production.  For less than $125.00, you can edit audio in addition to laying your images with audio on the Vegas timeline.  No other software package offers as much for the price.  Plus, if you have the need for including video into your project, you’re already set up to do so.

Why anyone would exclude Ipad/iPhone viewers by using Flash as their primary delivery platform is beyond my comprehension.  Flash is a great platform, but it’s become readily apparent, that html5 is going to be the eventual way to deliver multimedia content.  Adobe Edge is already in public beta.  In my opinion, this portends of things to come.

As much as photographers hate the idea of having to be tech geeks, the nature of our profession REQUIRES that we have a certain level of technical compentence in order to do what we do.

Get over it and realize it’s in your best interest to not take the easy way out.  Learn to use a proper video editing application – even if you’re only producing photofilms.  You’ll be glad you did.

The Tools For A New Breed Of Shooter/Editor

SONY Vegas Pro 10

Going out on a limb here with this post, but I think there’s merit to what I’m about to say.

I’ll admit a special place in my post production heart for SONY Vegas Pro.  I learned to cut, grade and handle audio all within the one interface of SONY Vegas since version 5 that allowed me to get alot of work done – until it began to let me down when the first two versions of Vegas Pro 10 were released in the fall of 2010.  It forced me to purchase and grudgingly learn to use Adobe Premiere Pro CS5.  Although PPro is a solid editing application, the way it handles audio and color correction & grading leave alot to be desired IMO.  It’s stuck in an old paradigm that is inefficient in my opinion.

So what does this have to do with with this announcement about SONY Vegas Pro?

I’m revisiting Vegas Pro 10 now that it’s been updated to version 10.0d.  And it’s because of what it can do if I don’t need to share a project – which I have yet to requested of me, that’s causing me to reassess using it again.

Although Apple FCPX is a new paradigm for them, and the resulting fallout from established post production houses clearly flexing what muscle they have by moving to competing software apps, the paradigm shift that’s taking place is one that may be finally rearing its ugly head publicly for the established niche editor only.

That of the post production house is a dying breed.

Professional post houses are a very small part of a software companies sales, and they typically are also more high maintenance in relation to prosumers/idie type shooter/editor customers.

I respect what really good editors are capable of producing out of hours of raw footage, but are we missing the bigger picture here?

The democritization of the tools used to create compelling content has made it possible for anyone to shoot and edit said content.  As many well know – alot of it is pure garbage as can be attested by going to YouTube.

But there are those talented indie shooter/editors who are bypassing the gatekeepers and are producing exceptional content and make a name for themselves.  A look on Vimeo and ExposureRoom are but two examples of quality content to be found.

It’s my opinion that’s the market SONY Vegas Pro and Apple FCPX are targeting their products for.  Adobe and Avid smell blood in the water in the wake of Apple’s release of Final Cut Pro X, and are offering steep discounts to those post houses who feel abandoned by Apple – and many of them are making the switch as a result.

It’s a bitter pill to swallow for those who have made a name for themselves over the course of the past decade as boutique post production houses based on Apple’s Final Cut ecosystem, but it’s my belief a new breed of content finishing is now truly emerging.

That of the solo, independent production entity.  Post production is now in the hands of one, or at most three people, where all shooting and post production is done in house.  No more farming out the work to a third party post production facility.  The internet is the distribution platform, the creation and post production of content stays in house on affordable PC’s.

You create your own unique ecosystem and as a result, maintain all control throughout the whole production and post process.  Something unheard of just ten years ago.  SONY’s Vegas Pro on the Windows platform and Apple’s Final Cut X put the tools of post production into the hands of the masses to create their own unique vision.

Very exciting, and yet scary, times indeed.

Ironic how this mouthpiece video from Apple with the BBC touting the use of Final Cut now seems a to

Ironic how this mouthpiece video from Apple with the BBC touting the use of Final Cut now seems a total contradiction in terms with Apple having released FCPX.

Apple has literally screwed the many pro users who’ve built their post production businesses on Final Cut Pro.

The release of FCPX by Apple is a total fiasco to those loyal users.

The BBC saw the writing on the walls and made the switch to Adobe Premiere Pro CS5 in Sept 2010, purchasing an initial 2000 license seats – and their preferred platform is PC based, not MAC.  That speaks volumes to this one man shop who edits in Premiere Pro CS5 on the PC platform.

Shane Hurlbut, ASC “Canon’s 5D HDSLR cameras and Adobe Premiere Pro CS5 are placing power back into the hands of the filmmaker,” says Hurlbut. “These are the most liberating, inspiring, and empowering tools that have come around for decades. From color fidelity to helping generate a more filmic look and increasing productivity, Adobe and Canon 5D HDSLR technologies are a genuine breakthrough.” Read Full Article here

Once you cut on Adobe Premiere Pro CS5, you never go back

Using Intermediates In Post Production

The use of intermediates is a well known practice for major Hollywood motion pictures post production so the question is not if you should be using them, but why aren’t you using them?

I’ve tested the two options known on the PC side of things – Cineform and AVID DNxHD intermediates and I can tell you, using intermediates is a far better and more efficient way in the long run to edit if you want increased performance, real time playback and more accurate color grading capabilities.  Those using Final Cut Pro are doing the same thing by converting their DSLR clips to Apple’s ProRes.

I initially started out using Cineform NeoScene, but after extensive testing I just can’t recommend it until they resolve a glaring bug in their capture utility.  Here’s the results of my findings:  Currently HDLink removes the beginning and end of clips thereby removing frames if comparing to original clips. For long form post production work that is a serious issue.  Instead, I’ve gone to using AVID’s DNxHD codec and transcoding my highly compressed native GOP h264 DSLR clips with MPEG Streamclip to the frame based DNxHD intermediate.   For those unfamiliar with MPEG Streamclip, it’s a free utility that utilizes Quicktime to do what it does.  And it does a fantastic job in the process of encoding to AVID DNxHD (or any other codec Quicktime can access).

According to AVID:  “Native HD camera compression formats are efficient, but simply aren’t engineered to maintain quality during complex post production effects processing. Uncompressed HD delivers superior image quality, but data rates and file sizes can stop a workflow dead in its tracks.  Avid DNxHD (intermediates) delivers both efficiency and quality without compromises.”

There are compelling reasons to use the AVID codec over Cineform – ie; it’s truly cross platform.  Any NLE that can read quicktime .MOV files along with installing the free codec can access and play them back.  Which means ANY Windows or MAC based NLE can be used to edit the clips if it can read Quicktime MOV files.  With Cineform, you pay for their codec and utility and have to jump through their activation hoops – which are known to not work as well as advertised.

Presently, I work in Premiere Pro CS5, and previously in Vegas Pro 10 32 & 64 bit and along with the latest version of Quicktime player – the clips work wonderfully.  I can play back 7 streams of DNxHD 720p 110mbps 10 bit clips on the timeline stacked in Best Full preview playback in real time (with no effects applied).  That speaks volumes to me at the quality of the codec.  Bumping up to 1080p strains my Q9400 Quad core with 8GB RAM with a Raid 0, but it does playback well enough to get things done.  I encode to 720p 110mbps 10bit to give me as much room as possible to grade my clips without degradation to the clips.  It’s the same principle that Cineform uses when transcoding to their AVI based intermediate.

There are those who like Cineform, and I’m sure it’s a good product.  I even had a license for NeoScene for over a year, but after I found the glaring bug that was first denied publically by those involved at Cineform, yet privately, was told by tech support that the bug was reproducable, I felt it was time to find another option.  And the slap in the face?  Cineform Tech Support’s response as a workaround was to edit the native highly compressed files. That sealed their fate in my work. Hence my using AVID DNxHD intermediates as the foundation for all my post production.

Here’s my workflow procedure to encode to AVID DNxHD from original clips. You need to have the following installed in this order: Quicktime Player (The latest version), AVID DNxHD codec (Latest) and MPEG Streamclip. Just as with Cineforms HDLink utility, you can batch encode your clips with MPEG Stream Clip and save them to another folder.

  • Once my original native footage are copied over, I open MPEG Stream Clip, select List and then batch list from the menu at the top.
  • Select Add Files at the bottom, and navigate to the folder with the native DSLR clips.  Add all the files to encode.
  • Then choose “Export To Quicktime” – do not check any of the boxes presented.  Uncheck them if any are checked.
  • At that point you will be asked to select the folder where you want the rendered intermediates to go.  Once you select that folder, a window will open that shows your encode options.  It will probably default to “Apple Motion JPEG A”. Drop that box down and select “AVID DNxHD Codec”.  If it doesn’t show as an option, you need to make sure you have installed the DNxHD codec.  If it shows, slide the Quality Slider all the way to the right (100%).  Select the options button.  You should leave the RGB radio button as the default, Alpha is None, and then comes the place you select the bitrate and color space (8 or 10 bit).
  • My workflow has been to select the 720p 110mb 10 bit 29.97 or 720p 90mb 10 bit 23.97 option when delivering my clips to the web.  I choose this option to still give me HD quality footage and to give me a slighly smaller clip in pixel aspect ratio (PAR).  Whatever option you choose, click ok.
  • Next, I select the Frame size (in my case, 1280×720 radio button) in the Frame Size area.  Since my footage is being resized, I select Better Downscaling under Frame Rate.
  • For audio, I select Uncompressed Stereo and 48khz (DSLR cameras usually shoot in 44khz, but I select manually just to match to the project settings I use – I will then sync in post with my Zoom H1 audio recorder as needed which is also recorded at 48khz 16 bit using Singular Software’s PluralEyes).    With regards to Stereo, some shooters who only use one chnnel when recording audio with their video may want to change that to mono.  It does make things easier once in post not having to try and combine audio channels after the fact.
  • Once all that is done, Select the “To Batch” button.  You will then see all your clips added to the batch window to be processed according to your settings.  If you’re sure of your settings, click on the “Go” button and this will start your batch render.  Go make some coffee, tea or what ever.  Depending on the number of clips, it’s going to take awhile.  I typically setup an overnight batch encode when I have a number of clips to convert.

Depending on the number of CPU cores you have, you can actually have more than one clip encode at a time.  It does speed up the process somewhat.

Once the original clips are encoded to DNxHD, I choose to archive the original DSLR files to blu-ray discs once the project is finished along with the project files and all other associated files – this allows for pulling the project to edit again if needed since originals are also in a .MOV file wrapper – just like the DNxHD intermediates.  This will free up hard drive space needed while in the actual editing environment. When transcoding clips from Canon’s 5D, 7D, and T2i, it works wonderfully and renders a little faster due to the clips already being MOV wrapped h264 files.

So you may be asking why go through all this in the first place? – Read AVID’s explanation here for the details.

I have personally endured editing compressed footage and it doesn’t hold up well for the most part in color grading.  It also taxes the CPU extensively – even the latest i7 CPU’s.  Those who have slightly older hardware will benefit greatly from going through this process of getting your footage encoded to a more friendly, less CPU taxing intermediate file format.  In addition, if there’s any collaboration to be done in post, the AVID DNxHD clips can be brought into ANY NLE.  Along with an exported AAF or EDL, you can hand off your project to another editor using a different NLE.

This is how Hollywood edit’s multimillion dollar blockbusters.  You too can use the same techniques to edit your projects with alot less frustration.

I highly recommend using intermediates when in post production.  It just makes sense.