My Philosophy For The Work I Shoot

  • Make the complex simple. If your mother doesn’t get it, your target audience probably won’t either. K.I.S.S. is the order of the day.
  • Work on meaningful projects that have a positive message and can effect positive change.
  • I enjoy my work. I strive to bring that to all in my life.
  • Lots of gear isn’t necessarily better for the most part. If more gear means the quality of the work suffers, it’s not better.  In most instances, Less Is More.
  • Under-promise and over-deliver. ‘nuff said.
  • Give back to the community.
  • Leave as little a carbon footprint as possible – whenever possible.

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